40

Failure to Create a Strong Trademark

Why This Mistake Will Hurt Your Business:

Without a strong mark, you can’t establish a brand or much goodwill. Customers can’t identify you or distinguish you from the competition if you have a generic name like “Legal Documents, LLC” or “Sales Team.”

39

Failure to Understand Your Common Law Trademark Rights

Why This Mistake Will Hurt Your Business:

Even if you don’t federally register, you can still have common law trademark rights you can enforce against competitors to keep them from stealing goodwill where you’ve already used your mark. But you have to know your rights and enforce them or else it’s “use it or lose it.”

38

Failure to Protect Your Trademark against Infringement

Why This Mistake Will Hurt Your Business:

Three reasons: (1) your mark could be considered abandoned so you can’t stop future infringers; (2) your mark could be weakened or you could lose rights to use it; and (3) you could lose income and hurt your reputation.

37

Failure to Do a Trademark Search on Your Mark

Why This Mistake Will Hurt Your Business:

Because you might have to (1) defend against an infringement lawsuit and (2) rebrand your entire company, losing all your goodwill.

36

Failure to Register or Correctly Register Your Trademark with USPTO

Why This Mistake Will Hurt Your Business:

How much is your branding and goodwill worth? If nothing, it probably won’t hurt your business. But if it’s valuable, then read about how making this mistake could cause you to lose all your goodwill.

Get Your Free Complete Legal Guide for Entrepreneurs

X

About LegalGPS

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Legal Tale

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Sign up

Get Social

Get your Free Complete Legal Guide