How Solo Attorneys Can Turn One-Time Clients Into Repeat Business
Many solo attorneys focus heavily on attracting new clients, constantly marketing and networking to keep their pipeline full. While new business is...
6 min read
Think TikTok’s just for dance videos? Think again. In 2025, solo attorneys are tapping into viral legal trends to attract clients—no choreography required. This guide shows how to use quick tips, myth-busting, and smart content to build your brand and caseload on TikTok. Ready to turn scrolls into calls without stepping out of your comfort zone? Let’s get started.
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1. Jump on Trending Legal Topics
One of the easiest ways to gain traction on TikTok is by jumping on trending topics. TikTok’s algorithm prioritizes popular content, meaning that if you’re posting about a topic that’s already gaining traction, your videos are more likely to show up in front of a larger audience. The key is staying on top of legal news, high-profile cases, and viral legal trends that people are already talking about.
How to Find Trending Legal Topics on TikTok
- Use TikTok’s search bar to look up popular legal hashtags like #LegalAdvice, #LawyerTok, or #LegalTips.
- Check out the “For You” page to see what’s trending within your niche. The algorithm shows videos related to your interests, so you can discover topics that are already gaining traction.
- Stay updated on viral news stories like high-profile trials, legal controversies, or new legislation. When these topics hit the news, they often become trending subjects on TikTok.
Example – How Solo Attorneys Can Ride the Wave of Viral Legal Topics
For example, when the Johnny Depp vs. Amber Heard trial was live-streamed and discussed globally, solo attorneys jumped on the opportunity by offering breakdowns of the legal issues, discussing defamation laws, and explaining the trial’s implications. Attorneys who shared their insights on TikTok gained massive visibility from audiences interested in legal commentary, often converting viewers into clients looking for legal advice.
Pro Tip – TikTok Can Be Powerful
TikTok’s algorithm rewards timely, relevant content. If you’re watching a viral legal event or a trending case, post your thoughts quickly to capitalize on the momentum before the trend dies down.
2. Answer Common Legal Questions in Short, Engaging Videos
Most people don’t think about hiring an attorney until they have a legal issue—but they do have questions. Many of TikTok’s most successful legal creators answer frequently asked legal questions in short, easy-to-understand videos. These videos build trust, establish credibility, and often lead to direct inquiries from potential clients.
The best-performing legal TikToks answer one specific question per video in a clear, engaging, and informative way. The goal is to provide value upfront, making viewers more likely to follow, engage, and eventually reach out for legal help.
Examples of High-Engagement Legal Questions
- Employment Law: Can you get fired for something you posted online?
- Business Law: Do you really need an LLC for your side hustle?
- Criminal Law: What should you do if you get pulled over for DUI?
- Estate Planning: What happens if you die without a will?
- Family Law: How is child custody decided in court?
These types of questions resonate with a broad audience because they apply to real-life scenarios people are curious about. Short-form videos (30–60 seconds) explaining legal answers in plain language perform especially well.
How to Structure Your Legal TikTok Videos
- Hook (First 3 Seconds) – Start with an engaging question or bold statement:
- “Think your landlord can evict you without notice? Think again.”
- “You won’t believe what happens if you don’t have a will.”
- Answer the Question Clearly – Provide a simple, jargon-free explanation.
- Call-to-Action (CTA) – Invite viewers to follow you for more legal tips or click the link in your bio to book a consultation.
Example – How a Solo Attorney Used TikTok to Get Clients With Legal FAQs
Emily, a solo family law attorney, started posting 30-second videos answering common divorce and custody questions. She focused on clear, direct explanations and included a CTA: “If you need help with a divorce, book a free consultation—link in bio.”
Within two months, one of her videos went viral, bringing in over 50 consultation requests. The majority were local clients ready to hire an attorney.
Pro Tip – Simplify the Way You Explain
When filming legal TikTok videos, keep them conversational. Speak the way you would explain legal concepts to a friend—the more relatable, the better.
3. Use AI to Generate TikTok Content Effortlessly
One of the biggest challenges attorneys face with TikTok is coming up with content ideas and scripting videos. Many assume they need to spend hours brainstorming or hiring a social media manager to create a consistent content pipeline. The reality? AI tools can handle much of the heavy lifting, making content creation fast and effortless.
How AI Can Help You Create Legal TikTok Videos
- Generate video ideas – AI tools like ChatGPT and Jasper AI can suggest trending legal topics, FAQs, and viral video concepts.
- Write engaging scripts – Instead of thinking through every word, AI can help outline and draft short, structured video scripts.
- Repurpose existing content – AI can turn blog posts, client FAQs, or legal newsletters into TikTok-friendly scripts, maximizing your content’s reach.
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Best AI Tools for TikTok Content Creation
- ChatGPT & Jasper AI – Generate video scripts, captions, and legal content ideas in seconds.
- Descript – Helps you edit TikTok videos quickly with AI-driven transcriptions and subtitles.
- Canva AI Video Tools – Creates professional-looking TikTok visuals without complex video editing software.
Example – How a Solo Attorney Used AI to Scale Their TikTok Content
James, a solo business attorney, struggled to post consistently on TikTok due to his workload. He started using ChatGPT to generate five short video scripts per week and filmed them all in one sitting. Within a few months, he had a steady stream of content without spending hours on brainstorming.
Pro Tip – Create Lots of Videos
If you’re new to TikTok, batch record multiple videos in one session using AI-generated scripts. This helps you stay consistent without feeling like you need to be on camera every day.
4. Repurpose TikTok Videos for More Visibility
Creating content for TikTok is just the beginning. The real power comes from repurposing your videos across multiple platforms to get maximum exposure. Instead of relying solely on TikTok’s audience, you can turn one short video into multiple pieces of content—expanding your reach without extra effort.
Where to Repurpose Your TikTok Content
- Instagram Reels – Since Instagram prioritizes short-form video content, reposting TikToks as Reels helps attract new followers.
- YouTube Shorts – Many attorneys have built entire YouTube audiences just by repurposing their TikTok videos.
- LinkedIn – Posting short legal tips as videos on LinkedIn builds credibility among professionals and potential business clients.
- Facebook Reels – Since Meta pushes short videos, uploading TikToks to Facebook can reach users who don’t use TikTok.
How to Repurpose Without the TikTok Watermark
Most platforms reduce visibility for videos with a TikTok watermark. Use tools like SnapTik or SaveTik to download your TikTok videos without watermarks before reposting them.
Example – How a Solo Attorney Expanded Their Reach With One Video
Jessica, a solo criminal defense attorney, posted a TikTok explaining what to do if you get pulled over for a DUI. It performed well, so she reposted it to Instagram Reels and YouTube Shorts. Within a week, her YouTube Shorts version had 50,000+ views, leading to several consultation inquiries.
Pro Tip – Post on Different Social Media
Don’t assume people watch content on just one platform. By repurposing, you increase your chances of reaching potential clients wherever they consume content.
5. Turn TikTok Engagement Into Paying Clients
Getting views and likes on TikTok is great, but the real goal is converting that engagement into actual paying clients. Many attorneys make the mistake of creating content without a clear strategy to turn viewers into leads—but with a few simple tweaks, you can use TikTok as a direct pipeline to new consultations.
How to Convert TikTok Views Into Leads
- Include a Call-to-Action (CTA) in Every Video
- Instead of just providing information, tell viewers what to do next.
Example:
- “Want to discuss your case? Click the link in my bio to book a consultation.”
- “Follow me for more legal tips and DM me if you need advice.”
- Instead of just providing information, tell viewers what to do next.
- Use the Link in Your Bio Strategically
- TikTok allows you to add a website link in your bio once you hit 1,000 followers.
- Link to:
- A simple consultation booking page (Calendly, Clio Grow, or your website).
- A lead capture form where people can submit their questions.
- Your other social media profiles for further engagement.
- Engage With Comments and Direct Messages
- Many TikTok users will ask legal questions in the comments. Responding increases engagement and builds trust.
- If someone asks for specific legal help, direct them to your bio link or suggest a consultation.
Example – How a Solo Attorney Turned TikTok Followers Into Clients
Daniel, a solo employment lawyer, started posting short videos about workplace rights and wrongful termination. Each video ended with “If you think you were wrongfully fired, click the link in my bio for a free case review.”
Within three months, he booked over 30 consultations directly from TikTok, leading to multiple new clients.
Pro Tip – Engage with Comments and Questions
TikTok’s algorithm favors engagement. The more you respond to comments, answer questions, and interact with followers, the more your content will be shown to potential clients.
Final Thoughts – TikTok as a Lead-Generation Tool for Solo Attorneys
Solo attorneys don’t need to dance or participate in viral trends to succeed on TikTok. The most effective attorneys on the platform are educating, engaging, and providing real legal value—and in return, they’re generating thousands of potential leads.
TikTok’s algorithm rewards consistency, engagement, and useful content. Attorneys who regularly post about trending legal topics, answer FAQs, and repurpose content across multiple platforms can build a steady stream of followers and, more importantly, paying clients.
Take Action Today
- Post your first video—answer a simple legal FAQ in 30-60 seconds.
- Add a clear call-to-action to direct viewers to your consultation link.
- Engage with comments and messages to build trust and increase visibility.
TikTok isn’t just for entertainment—it’s a powerful tool for legal marketing. Attorneys who embrace it early will stay ahead of the competition and attract a new wave of digital-savvy clients.
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- ✅ Complete Legal Toolkit
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- ✅ Affordable Legal Guidance
- ✅ Custom Legal Status Report
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