Influencer Agency Representation Agreement Template

What Is the Influencer Agency Representation Agreement?

An influencer agency representation agreement is a contract between a digital content creator and a talent agency that will represent them to brands for sponsored content opportunities. The agreement specifies whether representation is exclusive or non-exclusive, sets commission percentages on brand deals, defines what platforms and opportunity types are covered, and establishes who controls content creation decisions and contract negotiations.

Without this agreement, disputes arise over commission entitlement when brands contact creators directly, agencies lack authority to negotiate on a creator's behalf, and there's no clear process for terminating underperforming agency relationships. This template provides the legal structure for professional creator representation while protecting both the agency's investment in pitching you and your right to control your content and career trajectory.

 

 

Is This Influencer Agency Representation Agreement Right for You?

You need this agreement if you're:

• A content creator signing with a talent agency
• An agency onboarding new influencer clients
• Transitioning from self-managed to professional representation
• Negotiating exclusive vs. non-exclusive agency relationships
• Working with multiple agencies across different platforms
• Setting commission structures for brand partnership revenue

You definitely need this agreement if:

• Brands contact you directly but your agency wants commission
• You're unsure who owns rights to negotiated deals after termination
• Your agency books deals without your creative approval first
• There's confusion about commission on gifted product campaigns
• You want to terminate but don't know the exit process

 

 

Why Thousands Trust Legal GPS Templates

Save Money: Attorney-drafted representation agreements cost $2,500-$5,000. Get the same protection for $35.

Save Time: Download immediately and customize in under 30 minutes with our step-by-step guide.

Look Professional: Impress agencies and brands with comprehensive contracts covering commission structures and creative control.

Keeps You Out of Court: Our template includes dispute resolution provisions, tail period commission protections, and termination procedures that prevent the costly conflicts over who owes what after agency relationships end.

 

 

 

Get Protected in 3 Simple Steps

Step 1: Secure Checkout

Complete your purchase in under 60 seconds through our secure payment system. Instant access means no waiting.

Step 2: Instant Download

Download your template immediately in Microsoft Word format. Compatible with Word, Google Docs, and Pages.

Step 3: Fill In the Highlighted Fields

Follow the bracketed guidance to complete your agreement in 30 minutes. Our how-to guide walks you through every decision point.

 

Frequently Asked Questions

Can I use this template multiple times?

Yes. One purchase gives you unlimited use rights. Use it for every agency relationship you enter, modify it as your needs change, and reference it as your career evolves.

Is this contract legally binding?

Yes. This attorney-drafted template creates an enforceable contract when both parties sign. It's been used by hundreds of creators and agencies to establish clear representation terms.

What's the difference between exclusive and non-exclusive representation?

Exclusive means the agency is your sole representative and earns commission on all brand deals during the contract term, even opportunities that come directly to you. Non-exclusive means the agency only earns commission on deals they directly source or negotiate, and you're free to work with other agencies or book deals independently.

How do I know what commission percentage to set?

Industry standard ranges from 15% to 25% depending on your following size and the services the agency provides. Mega-influencers often negotiate lower commissions while micro-influencers typically pay higher rates. Our how-to guide includes detailed guidance on negotiating fair commission structures.

What happens to ongoing campaigns if I terminate the agency relationship?

The tail period clause ensures the agency continues earning commission on deals they contracted before termination, typically for 60-90 days. You'll complete deliverables for campaigns already in progress, but the agency won't earn commission on new opportunities you secure after termination.

Does this template work for all social media platforms?

Yes. The agreement covers representation across any platforms you specify, including Instagram, TikTok, YouTube, Twitch, Twitter/X, and emerging platforms. You customize the platform list to match your specific presence.