Live Shopping / Livestream Commerce Agreement Template

What Is the Live Shopping / Livestream Commerce Agreement?

A live shopping agreement is a contract between a brand and a content creator (host) who presents and sells the brand's products during live video broadcasts on platforms like Instagram Live, TikTok Shop, Amazon Live, or Facebook Live. The agreement specifies event schedules, compensation structure (flat fee, commission, or hybrid), technical requirements for broadcasts, pre-event promotional obligations, who owns the event recording, and procedures for cancellations or rescheduling.

Without this agreement, disputes arise over commission calculations when return rates are high, confusion exists about who owns rights to repurpose the livestream recording, and there's no protection when one party cancels after promotional content is already published. This template provides the comprehensive legal structure for livestream commerce partnerships while establishing clear attribution windows, content ownership terms, and risk allocation between host and brand.

 

 

Is This Live Shopping Agreement Right for You?

You need this agreement if you're:

• A brand hiring creators for livestream shopping events
• A content creator monetizing through live video selling
• Launching products through social commerce platforms
• Hosting regular live shopping shows for multiple brands
• Setting commission structures for live event sales performance
• Broadcasting on TikTok Shop, Instagram Live, or Amazon Live

You definitely need this agreement if:

• Commission calculations are disputed after high return rates
• It's unclear who owns rights to repurpose event recordings
• One party cancels after promotional content is published
• There's confusion about attribution windows for post-event sales
• Technical failures during events create liability questions

 

 

Why Thousands Trust Legal GPS Templates

Save Money: Entertainment attorneys charge $2,000-$4,500 for livestream commerce contracts. Get comprehensive protection for $35.

Save Time: Download instantly and customize in 30 minutes with platform-specific guidance.

Look Professional: Impress brand partners and creators with sophisticated contracts covering commission tiers and content licensing.

Keeps You Out of Court: Our template includes Net Sales definitions, commission attribution windows, and cancellation fee provisions that prevent disputes over payment calculations, content ownership, and last-minute event cancellations.

 

 

 

Get Protected in 3 Simple Steps

Step 1: Secure Checkout

Complete your purchase in under 60 seconds through our secure payment system. Instant access means no waiting.

Step 2: Instant Download

Download your template immediately in Microsoft Word format. Compatible with Word, Google Docs, and Pages.

Step 3: Fill In the Highlighted Fields

Follow the bracketed guidance to complete your livestream agreement in 30 minutes. Our how-to guide walks you through every compensation model.

 

Frequently Asked Questions

Can I use this template multiple times?

Yes. One purchase grants unlimited use rights. Use it for every livestream shopping partnership, modify it for different platforms, and customize compensation structures for different brand relationships.

Is this contract legally binding?

Yes. This attorney-drafted template creates an enforceable contract when both parties sign. It's designed for livestream commerce relationships across Instagram Live, TikTok Shop, Amazon Live, Facebook Live, and emerging platforms.

What's the difference between flat fee and commission compensation?

Flat fee means the host receives guaranteed payment regardless of sales performance, providing predictable income but no upside for strong performance. Commission means the host earns a percentage of sales with no guaranteed payment, creating performance risk but unlimited earning potential. The hybrid model (flat fee plus commission above a threshold) balances guaranteed income with performance upside.

What is a commission period and why does it matter?

The commission period determines how long after the livestream event the host continues earning commission on sales. A live-only period means commission applies only to purchases during the actual broadcast. An extended attribution window (24 hours to 7 days) means the host earns commission on delayed purchases using the tracking code, significantly increasing earning potential by capturing viewers who need time to decide.

Who owns the livestream recording?

The template offers three options. The host can retain ownership while granting the brand a limited license to use the content for marketing (typically 12 months). The brand can own all content outright with perpetual usage rights. Or both parties can have joint ownership with mutual usage rights. Higher flat fees typically justify broader brand ownership rights.

What happens if one party needs to cancel the event?

The agreement establishes advance notice requirements (typically 48 hours) and cancellation fees if promotional content is already published. If the host cancels, they forfeit unpaid flat fees unless rescheduling within 14 days is possible. If the brand cancels with insufficient notice, they owe cancellation compensation (50-100% of the flat fee). Force majeure events allow penalty-free rescheduling.